Ted Baker brings traditional Turkish barbers to Town.
The iconic Ted Baker brand has established eight retail Turkish barber units in Holborn, Cheapside, Mayfair, Marylebone, Fitzrovia, Covent Garden, Soho and Regent St, and its spreading fast across London – with two more branches to open in 2015. Ergro assisted with the installation of a concealed air conditioning system across the portfolio.
The interior concept is a combination of contemporary British design, traditional Turkish paraphernalia and unique features that pay tribute to the rich heritage of each Grooming Rooms’ neighbourhood. This concept revolves around the product on offer; the Britishness of the Ted Baker brand (hence the link to Teds Grooming Room) and the ‘art’ of Turkish barbering.
“The need to offer a good quality environment to the space is vital to leave our customers feeling refreshed. Ted likes not only to look good but to feel assured; he believes a healthy balance is the key to being a true Gent. Which is why we needed the best possible firm to assist with the fittings of each and every branch”.
Ergro assisted with the successful installation of a concealed air conditioning system that was hidden from view of the shop floor, above a plasterboard raft ceiling. “This installation has enabled us to provide customers and employees with an enhanced level of comfort and quality of experience while maintaining the premium, cutting-edge feel of Ted’s Grooming Room that is so vital to the brand image”.
“Ergro provided their expert services on Ted’s Grooming Room branches located at Covent Garden, Soho and Regent Street respectively. We found them to be very dependable, honest and trustworthy in the design and installation aspect of their offer and are very happy and satisfied with the professional service from all the team that have worked on the various projects. We look forward to doing business with them in the future”.